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The 2002 Wireless Industry Trend & Analysis Report is a detailed assessment of the wireless industry in a number of key areas critical in understanding the market dynamics and trends. This 100-plus slide report provides valuable data and insights into the wireless calling experience from the subscriber's perspective. These insights can be extremely useful as company's and analyst following the industry can assess the overall impact usage, churn and purchasing dynamics play in today's market not only on an industry-wide basis but by market as well.

2002 Wireless Industry Trend & Analysis Report:
Online Purchase Available for $3,750.00
View the Markets Covered in this Report
Purchase of Service and License Agreement

The report provides an unbiased perspective in a number of critical areas that are key in accessing the wireless phone industry both nationally and by market. The report outline follows:

  • Household Wireless Penetration (National/Market/PCS vs. Cellular)
  • Market Share by Household and Phone (subscriber)
  • Expenditure and Usage (ARPUs/MOUs)
  • Satisfaction Dynamics
  • Past/Future Churn Intent
  • Loyalty/Switching Behavior
  • Customer Service Issues (Problem/Resolution)
  • Wireless Data/Internet Behavior
  • PCS vs. Cellular Landscape
  • HH Ownership Characteristics
  • Demographic Profiling

The information from this report comes from the highly regarded and independently funded J.D. Power and Associates 2002 Wireless Industry Services Study. In its eighth year, the study is compiled from more than 17,600 wireless phone subscriber interviews that were asked over 100 separate questions.

2002 Wireless Markets Covered:
Atlanta
Houston
Pittsburgh
Boston
Kansas City
Portland
Charlotte
Las Vegas
Sacramento
Chicago
Los Angeles
San Diego
Cincinnati
Miami
San Francisco
Cleveland
Minneapolis
Seattle
Dallas
New York
St. Louis
Denver
Philadelphia
Tampa
Detroit
Phoenix
Wash/Balt.

As an extra benefit, along with your purchase, we are including for a limited time, the Power Rating analysis that summarizes provider performance by all 27 markets. This analysis includes 100 separate company evaluations in key areas that impact customer satisfaction. Topic evaluations are group into areas covering such critical elements as the brand image, customer support, billing services, call quality, service plan programs and cost issues.

2002 Wireless Providers Covered:
ALLTEL Communications
AT&T Wireless
Cincinnati Bell
Cingular Wireless
Qwest Wireless
Sprint PCS
T-Mobile
Verizon Wireless

J.D. Power and Associates is the undisputed worldwide leader in customer satisfaction and offers research and consulting services available at various price points to help your company improve its Customer Satisfaction and Loyalty.

The purchase price of this internet-distributed report is $3,750.00.

Please contact Kirk Parsons by e-mail or phone at (203) 221-1998 for questions regarding this study or to inquire about our services.

 

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