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Automotive Component/System Research
Leveraging IQS and APEAL data, the Component Quality Reports (CQRs) offer
a detailed look at product quality and consumer satisfaction with components
and systems in new vehicles. Each report includes feedback on both "things
gone wrong" (quality) and "things gone right" (design satisfaction)
at the component/system level, along with demographic and psychographic profiles
of new model buyers. In addition, many of the reports include tier one sourcing
information, which allows for an insightful view of supplier performance. The
following CQRs are offered annually..
| Component/System Quality, Satisfaction and Awareness |
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Seat Quality Report
The Seat Quality Report is an analysis of consumer experiences with the
quality, design and features of their automotive seats. The report contains
consumer evaluations of “things gone right” attributes such as lower-back
support (lumbar), ease of putting seat belt on and overall seat comfort. Also
included are “things gone wrong” items related to seat adjustment,
lumbar support, squeaks or rattles and material quality. Additionally, seat
system and seat restraint suppliers are identified for virtually every model
sold in the United States. The Seat Quality Report provides a benchmark for
suppliers that aids in new product and marketing strategy development.
Audio Quality Report
The report measures radio, cassette, compact disc, speaker quality and design
satisfaction after three months of vehicle ownership. Consumers evaluate their
audio system’s sound quality, appearance and ease of operation. By including
“things gone wrong” and “things gone right” attributes,
audio suppliers are able to determine what consumers want and are able to meet
their demands when planning future strategies. The Audio Quality Report also
identifies first-tier suppliers and provides insight into each supplier’s
strengths and weaknesses.
Brake and Handling Quality Report
Analysis of the initial quality and appeal of vehicle ride, handling and
braking is provided in this report. The Brake and Handling Quality Report includes
consumer-reported brake problems such as vibration or shudder while braking
and noisy brakes. The report also includes “things gone right” attributes
including smoothness of the brakes in panic/quick stop situations and the ability
of the brakes to stop the vehicle quickly and safely.
Heating, Ventilation and Air Conditioning Quality Report
Performance of the heating and air conditioning systems in new vehicles
is the focus of the Heating, Ventilation and Air Conditioning Quality Report
(HVAC). Consumers evaluate a number of HVAC-related items such as how quickly
the heater gets warm and quietness of the heater/air conditioning fan. In addition,
the study details specific owner-related problems encountered, such as whether
the air conditioner or heater has ever malfunctioned. The report includes consumer
feedback on both summer and winter vehicle experiences. In addition, first-tier
suppliers are referenced for major HVAC components.
Interior Quality Report
The Interior Quality Report presents consumer feedback on what is increasingly
becoming an opportunity for differentiation among today’s vehicles. The
report includes information on both “things gone right” and “things
gone wrong” with interior items including cupholders, sun visors, interior
storage, door and instrument panels as well as overall interior styling. The
study provides valuable competitive information for these increasingly important
systems to both OEMs and suppliers.
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