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Power Information Network, LLC, an affiliate of J.D. Power and Associates, is networked with auto dealerships across the country. The firm collects and analyzes more than two hundred details of each consumer auto purchase transaction—from sales price, rebates and interest rates, to factors concerning the marketing environment in which consumers make actual decisions. This transaction-level data is much like the information gathered from supermarket bar code systems, a technology that revolutionized the consumer packaged goods industry. Transaction data is transmitted nightly from more than 5,000 participating auto retailers. In turn, the company provides PIN clients with realtime, competitive market-response models that allow automotive manufacturers, dealers, and financial institutions to compare their performance to other local competitors. PIN also maps out demographic information that can assist clients in targeting advertising dollars more effectively and provides analysis regarding which new and used car models are "hot" sellers and which are not. Such information allows PIN clients to make informed decisions that maximize return on investment and profitability. It also enables them to better align sales and marketing strategies with potential buyers in their areas. At the same time, consumers benefit from an inventory of vehicles that more closely match their demands. The ability to collect automotive transaction-level data and translate it into actionable tools and reports for clients is an exclusive capability developed by J.D. Power and Associates over the last several years. The modeling of transaction-level data cannot be accomplished with traditional commercial statistical packages. It requires advanced programming capabilities and numerical optimization procedures to calibrate analytical models. Combining the firm's intellectual prowess with advanced information technologies has enabled J.D. Power and Associates to play an increasingly important role in providing such information-based systems that help manufacturers and retailers focus on the right products, at the right places, and at the right times. Unique capabilities, such as PIN, are helping to shape and define future business practices within the automotive industry while also serving the best interests of consumers. Visit PIN, LLC on the Web. |
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