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ABOUT
US > OVERVIEW
SERVICES
Syndicated
Research | Proprietary
Research | Consulting
| Training
| Automotive
Forecasting
Each year, J.D. Power and Associates
surveys millions of consumers and businesses to understand
their opinions and expectations regarding the products
and services they purchase.
The firm offers a variety of services
to help businesses:
- Understand B2B and B2C customers
- Improve product and service quality
- Increase customer satisfaction
levels
- Enhance the customer experience,
including retail and dealer sales processes
- Increase operational efficiency
Syndicated Research
Syndicated research is based on an industry assessment
via a survey of the customers in that sector. To maintain
an independent and unbiased perspective, J.D. Power
and Associates funds all of its own syndicated research.
This type of research, based
on unfiltered consumer feedback, delivers an accurate
portrayal of how well an industry is listening to
the voices of its customers.
With this customer data, J.D. Power
and Associates is able to determine the factors that
comprise overall satisfaction, as well as the relative
importance of those factors. In addition, each factor
is comprised of numerous attributes that provide additional
diagnostic capability.
The purpose of syndicated customer
satisfaction research is to:
- Establish competitive benchmarks
for quality and customer satisfaction in an industry.
- Identify the strengths and weaknesses
of individual companies in an industry with regard
to product quality and customer satisfaction.
- Provide specific recommendations
on how individual companies can improve their quality
and customer satisfaction levels.
J.D. Power and Associates conducts
syndicated research in the following industries:
- Automotive
- Telecommunications
- Travel
- Real Estate
- Finance
- Marine
- Healthcare
- Utilities
- Commercial Vehicles
- Sports and Entertainment
- Retailing
- Office Products
- Professional Services
To inquire about syndicated research,
click here.
Proprietary
Research
J.D. Power and Associates also conducts custom
research and customer satisfaction measurement and
tracking for individual companies on a proprietary
basis.
Proprietary services include:
- Customer satisfaction tracking
research (to measure improvement over time)
- Quality tracking studies
- Retail sales tracking
- Dealer service tracking
- Retailer quality audits
- Certification programs to ensure
compliance with predetermined industry benchmark
standards
Clients gain access to weekly, monthly,
or quarterly data on demand, via a customized extranet,
to identify issues and enable quality and customer
satisfaction process improvements.
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