J.D. Power and Associates

Overview

Locations

Leadership Team

Speakers Bureau

International Roundtable

“J.D. Power and Associates. The Voice of the Customer”

Number of offices worldwide: 12

Number of associates: 750

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ABOUT THE FIRM

About the Firm | Message from the Founder | Services | Key Strengths

Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm’s services include industry-wide syndicated studies; proprietary (commissioned) tracking studies; media studies; forecasting; and training services, as well as business operations analyses, and consultancies on customer satisfaction trends. On April 1, 2005, J.D. Power and Associates became a business unit of the McGraw-Hill Companies.

J.D. Power and Associates is best known for its work in the automotive industry. However, in recent years, the firm has expanded to serve a number of other industries including telecommunications, travel and hotels, marine, utilities, healthcare, homebuilder, consumer electronics and financial services.

“J.D. Power and Associates enables better results for business and consumers through credible, meaningful, and easily accessible customer-based information.”

The firm has also expanded internationally, bringing the language of customer satisfaction to consumers and businesses in India, Japan, Taiwan, China, Philippines, Indonesia, Singapore, Thailand, Malaysia, South Africa, Canada, Mexico, United Kingdom, Australia, New Zealand, Germany and France.

J.D. Power and Associates includes more than 750 professional analysts, statisticians, economists, consultants, experts in demographics and consumer behavior, and administrative support personnel. Headquartered in Westlake Village, California, a suburb north of Los Angeles, the firm has five U.S. offices and international locations serving Canada, the United Kingdom/Europe and the Asia Pacific region. J.D. Power III is the founder and Stephen C. Goodall is the president.

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What does
J.D. Power and
Associates do?

J.D. Power and Associates:

• Conducts research and offers consulting and performance improvement services that are used by a variety of industries to improve product quality and customer satisfaction.

• Bases research solely on responses from millions of consumers and business customers worldwide. Voice Your Opinion.

• Conducts the research and publicly announces the results.

• Offers the information products to product and service providers to help them improve their business.

• Does not publish or incorporate the opinions of J.D. Power and Associates in rankings.

• Funds all of its own syndicated research in order to deliver unbiased results.

• Presents nationally syndicated studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction.