J.D. Power and Associates

United States

Canada

Europe

Asia

Australia

Office Opened: 1994

WORLDWIDE LOCATIONS > CANADA

J.D. Power and Associates—Canada

Overview

J.D. Power and Associates is an ISO 9001:2000-registered marketing information firm that provides syndicated (industry-wide) and proprietary (client-specific) research, quality and customer satisfaction tracking, forecasting, consulting, training, and business improvement services to help companies make better decisions. J.D. Power and Associates serves Canadian clients in the automotive, home building, telecommunications, hotel, financial services, and retail industries.

Each year, the firm surveys millions of consumers and businesses worldwide to understand their opinions and expectations regarding the products and services they purchase. Responses are statistically analyzed to obtain industry rankings—based on product quality, customer satisfaction, or other industry-specific metrics—that gauge company performance.

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A Canadian Perspective

J.D. Power and Associates provides clients with an understanding of the factors that influence customer perceptions of quality, satisfaction, and loyalty. The firm’s research allows companies to make informed strategic decisions and tailor products to address consumer needs in markets across Canada.